A complete guide to successful trade shows and exhibitions Trade shows, consumer shows, product launches, sporting events, and other opportunities to interact f
This practical guide covers every vital element of a successful exhibit program, from planning to implementation to post-show follow-up. It also offers guidance
The author of this text is arguably the worl d''s leading trade and consumer show expert. Here are an expe rt''s inside secrets for succeeding at trade and cons
"Exhibition organizers and venue managers must have a thorough knowledge of their customers and they must be very close to the industries they serve. We must re