Related Books
Language: en
Pages: 366
Pages: 366
Type: BOOK - Published: 2017-11-27 - Publisher: Julia McCoy
Finally: a real-life, practical industry guide on content strategy and marketing. Practical Content Strategy & Marketing is your go-to guide on a practical cont
Language: en
Pages: 306
Pages: 306
Type: BOOK - Published: 2013-01-15 - Publisher: XML Press
If you've been asked to get funding for a content strategy initiative and need to build a compelling business case, if you've been approached by your staff to i
Language: en
Pages: 181
Pages: 181
Type: BOOK - Published: 2012-01-25 - Publisher: Elsevier
Content is king... and the new kingmaker... and your message needs to align with your model and metrics and other mumbo jumbo, right? Whether you’re slogging
Language: en
Pages: 256
Pages: 256
Type: BOOK - Published: 2015-09-04 - Publisher: McGraw Hill Professional
The NEW Rulebook for Entrepreneurial Success What’s the surest way to startup failure? Follow old, outdated rules. In Content Inc., one of today’s most soug
Language: en
Pages: 256
Pages: 256
Type: BOOK - Published: 2012-02-28 - Publisher: New Riders
FROM CONSTANT CRISIS TO SUSTAINABLE SUCCESS BETTER CONTENT MEANS BETTER BUSINESS. Your content is a mess: the website redesigns didn’t help, and the new CMS j
