Drawing on 10 years of research into successful product development, the author goes beyond tips and techniques to provide a unique process of product innovatio
Drawing on his 20 years of pioneering research and work with some 400 top companies, Robert offers today's executives guidance in strategy formulation, implemen
Drawing on his 20 years of pioneering research and work with some 400 top companies, Robert offers today's executives guidance in strategy formulation, implemen
Backed by years of rigorous academic research and industry experience, this book brings together the salient points of effective product innovation, strategic m