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Media Promotion & Marketing for Broadcasting, Cable & the Internet
Language: en
Pages: 351
Authors: Susan Tyler Eastman
Categories: Language Arts & Disciplines
Type: BOOK - Published: 2012-11-12 - Publisher: CRC Press

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Capture and Retain Your Media Audience!
Promotion and Marketing for Broadcasting and Cable
Language: en
Pages: 270
Authors: Susan Tyler Eastman
Categories: Business & Economics
Type: BOOK - Published: 1999 - Publisher:

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Promotion and marketing are key to communicating the attractiveness of media goods and services to the public in a free society. Promotion and Marketing for Bro
Promotion and Marketing for Broadcasting, Cable, and the Web
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Pages: 274
Authors: Robert A. Klein
Categories: Performing Arts
Type: BOOK - Published: 2002 - Publisher:

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Promotion & Marketing for Broadcasting, Cable and the Web has remained one of the only books about promotion for radio, TV, cable, and now the web. The latest e
Research in Media Promotion
Language: en
Pages: 379
Authors: Susan Tyler Eastman
Categories: Business & Economics
Type: BOOK - Published: 2000-08 - Publisher: Routledge

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This collection presents current research and theory in media promotion and explores future directions. For students, scholars and researchers in media promotio
Handbook of Media Branding
Language: en
Pages: 405
Authors: Gabriele Siegert
Categories: Business & Economics
Type: BOOK - Published: 2015-08-07 - Publisher: Springer

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This comprehensive handbook critically addresses current issues and achievements in the field of media branding. By discussing media branding from different vie