This comprehensive work provides many insights as to how decisions are made. Acknowledging the fact that most decisions are made intuitively, the author shows h
Despite the many formal methods available most decisions are made intuitively?that is, without apparent reasoning and almost instinctively. This revised and upd
In the Second Edition of Rational Choice in an Uncertain World the authors compare the basic principles of rationality with actual behaviour in making decisions
First Edition, Winner of the prestigious William James Award from the American Psychological Association An understanding of the principles of rational decision