Public Health Branding
Author | : W Douglas Evans |
Publisher | : Oxford University Press, USA |
Total Pages | : 321 |
Release | : 2008-09-11 |
ISBN-10 | : 9780199237135 |
ISBN-13 | : 0199237131 |
Rating | : 4/5 (131 Downloads) |
Book Synopsis Public Health Branding by : W Douglas Evans
Download or read book Public Health Branding written by W Douglas Evans and published by Oxford University Press, USA. This book was released on 2008-09-11 with total page 321 pages. Available in PDF, EPUB and Kindle. Book excerpt: In recent years, public health marketing and mass media campaigns have begun using public health branding strategies to change health behavior. This book argues for the importance of public health branding as a critical strategy in changing population behaviors, allowing lasting health outcome benefits.