The Third Edition of this successful textbook introduces students to the major concepts, models, and approaches surrounding the public sector. Now fully updated
Marketing in the Public Sector is a groundbreaking book written exclusively for governmental agencies. It offers dozens of marketing success stories from agenci
A comprehensive guide to future-proofing public sector communication and increasing citizen satisfaction How to communicate with the citizens of the future? Why
The impact of the global financial crisis on government funds has been significant, with squeezed budgets having to satisfy ever-increasing demands for public s
Public sector organizations are fundamentally different to their private sector counterparts. They are multi-functional, follow a political leadership, and the