How do you stand out in a sea of sameness? What's Your Purple Goldfish (WYPG?) is about differentiation via added value. Marketing to your existing customers vi
The goldfish, Carassius auratus, a member of the Carp family, Cyprinidae, has been domesticated for many hundreds of years, as a food fish, a laboratory animal
In the Social Age, companies unwilling to change will play the role of the dinosaurs: destined for extinction. This book gives you the keys to avoid this fate--
"Mansell scores again with a multilayered contemporary story of loves lost and found...." —Publishers Weekly A funny, heartfelt novel about second chances at