Related Books

Qualitative Consumer and Marketing Research
Language: en
Pages: 244
Authors: Russell Belk
Categories: Business & Economics
Type: BOOK - Published: 2012-12-26 - Publisher: SAGE

DOWNLOAD EBOOK

Written for students, scholars, and marketing research practitioners by three qualitative marketing research pioneers, this book takes readers through the basic
Qualitative Marketing Research
Language: en
Pages: 516
Authors: Dominika Maison
Categories: Business & Economics
Type: BOOK - Published: 2018-09-24 - Publisher: Routledge

DOWNLOAD EBOOK

This is a perfect guide to understanding the core principles of qualitative marketing research. It presents qualitative marketing research in the broader contex
Qualitative Marketing Research
Language: en
Pages: 255
Authors: David Carson
Categories: Business & Economics
Type: BOOK - Published: 2001-02-01 - Publisher: SAGE

DOWNLOAD EBOOK

As the importance of marketing to business grows, and as new concepts and applications of marketing emerge and evolve, so too does the need for up-to-date marke
Qualitative Consumer and Marketing Research
Language: en
Pages: 243
Authors: Russell Belk
Categories: Business & Economics
Type: BOOK - Published: 2012-12-14 - Publisher: SAGE

DOWNLOAD EBOOK

How is qualitative marketing and consumer research conducted today? - What is rigorous research in this field? - What are the new, cutting edge techniques? Writ
Qualitative Consumer and Marketing Research
Language: en
Pages: 316
Authors: Krittinee Nuttavuthisit
Categories: Business & Economics
Type: BOOK - Published: 2019-02-13 - Publisher: Springer

DOWNLOAD EBOOK

This book presents both theoretical research methods and practical uses of qualitative consumer and marketing research in Asia, as well as approaches to researc