Reconfiguring Public Relations

Reconfiguring Public Relations
Author :
Publisher : Routledge
Total Pages : 195
Release :
ISBN-10 : 9781134161119
ISBN-13 : 1134161115
Rating : 4/5 (115 Downloads)

Book Synopsis Reconfiguring Public Relations by : David McKie

Download or read book Reconfiguring Public Relations written by David McKie and published by Routledge. This book was released on 2007-05-24 with total page 195 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book reconfigures the field of public relations so that it can better engage with the changing world of the 21st century. It identifies the virtual absence of contemporary theories that are core in other disciplines and fills the gap by integrating critical, postmodern, poststructural, postcolonial and other relevant theories into public relations. Reconfiguring Public Relations reenergises thinking about diversity through equity and in terms of business enterprise and environmental sustainability. It makes the case for more equitable diversity strategies in an era of increasing globalisation and establishes their relevance to organisational identity and core values. The book clarifies the present by taking a look back at the past and projecting forward to possible futures, including scenarios.


Reconfiguring Public Relations Related Books

Reconfiguring Public Relations
Language: en
Pages: 195
Authors: David McKie
Categories: Business & Economics
Type: BOOK - Published: 2007-05-24 - Publisher: Routledge

DOWNLOAD EBOOK

This book reconfigures the field of public relations so that it can better engage with the changing world of the 21st century. It identifies the virtual absence
Public Relations and Communication Management
Language: en
Pages: 472
Authors: Krishnamurthy Sriramesh
Categories: Language Arts & Disciplines
Type: BOOK - Published: 2013-06-07 - Publisher: Routledge

DOWNLOAD EBOOK

Public Relations and Communication Management serves as a festschrift honoring the work of public relations scholars James E. Gruning and Larissa A. Grunig. Bet
The SAGE Handbook of Public Relations
Language: en
Pages: 793
Authors: Robert Lawrence Heath
Categories: Business & Economics
Type: BOOK - Published: 2010 - Publisher: SAGE

DOWNLOAD EBOOK

Reflecting advances in theory, research, and application in the discipline since the publication of the Handbook of Public Relations in 2001, this new volume is
Public Relations in Global Cultural Contexts
Language: en
Pages: 309
Authors: Nilanjana Bardhan
Categories: Business & Economics
Type: BOOK - Published: 2011-01-31 - Publisher: Routledge

DOWNLOAD EBOOK

This volume emphasizes theories and concepts that highlight global interconnectedness through a range of interpretative and critical approaches to understanding
The Routledge Handbook of Critical Public Relations
Language: en
Pages: 590
Authors: Jacquie L'Etang
Categories: Business & Economics
Type: BOOK - Published: 2015-08-11 - Publisher: Routledge

DOWNLOAD EBOOK

Critical theory has a long history, but a relatively recent intersection with public relations. This ground-breaking collection engages with commonalities and d