Retail Internationalization in China

Retail Internationalization in China
Author :
Publisher : Palgrave Macmillan
Total Pages : 0
Release :
ISBN-10 : 0230293379
ISBN-13 : 9780230293373
Rating : 4/5 (373 Downloads)

Book Synopsis Retail Internationalization in China by : L. Qixun Siebers

Download or read book Retail Internationalization in China written by L. Qixun Siebers and published by Palgrave Macmillan. This book was released on 2011-07-19 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: As potentially the largest retail market, China has attracted a great number of foreign retail operations. Based on case study research, this book provides valuable insights international retailers need for success in China. The newly developed theoretical model helps to extend the body of knowledge on firm internationalization.


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