Information technology has assumed a vital part in marketing research. The business condition of today is complex to the point that no normal chief would need t
This book examines issues and implications of digital and social media marketing for emerging markets. These markets necessitate substantial adaptations of deve
"Marketing: Managerial Foundations" provides students with a sound understanding of marketing theory and practice, and does so in an Australian and New Zealand
Marketing is a way of doing business. It is all pervasive, a part of everyone’s job description. Marketing is an expression of a company’s character, and is