Related Books

Routledge Handbook of Hospitality Marketing
Language: en
Pages: 788
Authors: Dogan Gursoy
Categories: Business & Economics
Type: BOOK - Published: 2017-10-02 - Publisher: Routledge

DOWNLOAD EBOOK

This handbook analyzes the main issues in the field of hospitality marketing by focusing on past, present and future challenges and trends from a multidisciplin
The Routledge Handbook of Hotel Chain Management
Language: en
Pages: 567
Authors: Maya Ivanova
Categories: Business & Economics
Type: BOOK - Published: 2016-05-05 - Publisher: Routledge

DOWNLOAD EBOOK

Understanding the global hotel business is not possible without paying specific attention to hotel chain management and dynamics. Chains are big business, appro
Handbook of Hospitality Marketing Management
Language: en
Pages: 576
Authors: Haemoon Oh
Categories: Business & Economics
Type: BOOK - Published: 2009-11-04 - Publisher: Routledge

DOWNLOAD EBOOK

This handbook consists of 19 chapters that critically review mainstream hospitality marketing research topics and set directions for future research efforts. In
The Routledge Handbook of Hospitality Management
Language: en
Pages: 362
Authors: Ioannis S Pantelidis
Categories: Business & Economics
Type: BOOK - Published: 2014-03-26 - Publisher: Routledge

DOWNLOAD EBOOK

Hospitality is an industry characterised by its complex nature and numerous sectors including hotels, hostels, B&Bs, restaurants, pubs, nightclubs and contract
The Routledge Handbook of Destination Marketing
Language: en
Pages: 710
Authors: Dogan Gursoy
Categories: Business & Economics
Type: BOOK - Published: 2018-04-27 - Publisher: Routledge

DOWNLOAD EBOOK

This book examines key contemporary marketing concepts, issues and challenges that affect destinations within a multidisciplinary global perspective. Uniquely c