Related Books
Language: en
Pages: 197
Pages: 197
Type: BOOK - Published: 2015-01-12 - Publisher: Business Expert Press
Sales promotions are a fact of life for the majority of retailers, suppliers, and FMGC stakeholders commanding up to 75 percent of total marketing budgets. From
Language: en
Pages: 197
Pages: 197
Type: BOOK - Published: 1993 - Publisher: N T C Business Books
Complete, concise, and easy to use, the all-new edition of this marketing best seller covers the ten key sales promotion techniques, explains how each one works
Language: en
Pages: 282
Pages: 282
Type: BOOK - Published: 2002 - Publisher: Kogan Page Publishers
This book spells out the tried and tested methods that companies use to stay ahead in the sales promotion race. It details the offers that win new customers and
Language: en
Pages: 528
Pages: 528
Type: BOOK - Published: 1997 - Publisher: Prentice Hall
Gerard Tellis clearly communicates all aspects of promotion using the most recent social sciences research findings, to enable prospective managers to design th
Language: en
Pages: 536
Pages: 536
Type: BOOK - Published: 1990 - Publisher:
