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Seducing the Subconscious
Language: en
Pages: 60
Authors: Robert Heath
Categories: Psychology
Type: BOOK - Published: 2012-04-09 - Publisher: John Wiley & Sons

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Our relationship with ads: it's complicated A must-read for anyone intrigued by the role and influence of the ad world, Seducing the Subconscious explores the c
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Language: en
Pages: 60
Authors: Robert Heath
Categories: Psychology
Type: BOOK - Published: 2012-03-21 - Publisher: John Wiley & Sons

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The Art Of Seduction
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Which sort of seducer could you be? Siren? Rake? Cold Coquette? Star? Comedian? Charismatic? Or Saint? This book will show you which. Charm, persuasion, the abi
The Anatomy of Humbug
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How does advertising work? Does it have to attract conscious attention in order to transmit a 'Unique Selling Proposition'? Or does it insinuate emotional assoc
The Sense of an Ending
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BOOKER PRIZE WINNER • NATIONAL BESTSELLER • A novel that follows a middle-aged man as he contends with a past he never much thought about—until his closes