Seminar paper from the year 2017 in the subject Business economics - Offline Marketing and Online Marketing, grade: 1,7, , language: English, abstract: Crystal
Are the 'classical' rules of brand management obsolete? These rules were created over 50 years ago in the United States under very different market conditions a
More than two millennia ago the famous Chinese general Sun Tzu wrote the classic work on military strategy, The Art of War. Now, in a new edition of Sun Tzu and
“AN IMPORTANT BOOK ABOUT MOTIVATION FROM A PROVEN MOTIVATOR.” —JACK WELCH Yum! Brands CEO David Novak learned long ago that you can’t lead a great organ
Meet the Henderson family: Jeff, a struggling salesman who lives with a constant nagging fear that something will happen to his family; Will, who’s just tryin