Insanely Simple

Insanely Simple
Author :
Publisher : Penguin UK
Total Pages : 246
Release :
ISBN-10 : 9780670921201
ISBN-13 : 0670921203
Rating : 4/5 (203 Downloads)

Book Synopsis Insanely Simple by : Ken Segall

Download or read book Insanely Simple written by Ken Segall and published by Penguin UK. This book was released on 2012-04-26 with total page 246 pages. Available in PDF, EPUB and Kindle. Book excerpt: 'Simple can be harder than complex. You have to work hard to get your thinking clean to make it simple. But it's worth it in the end, because once you get there, you can move mountains' Steve Jobs, BusinessWeek, May 25, 1998 To Steve Jobs, Simplicity wasn't just a design principle. It was a religion and a weapon. The obsession with Simplicity is what separates Apple from other technology companies. It's what helped Apple recover from near death in 1997 to become the most valuable company on Earth in 2011, and guides the way Apple is organized, how it designs products, and how it connects with customers. It's by crushing the forces of Complexity that the company remains on its stellar trajectory. As creative director, Ken Segall played a key role in Apple's resurrection, helping to create such critical campaigns as 'Think Different' and naming the iMac. Insanely Simple is his insider's view of Jobs' world. It reveals the ten elements of Simplicity that have driven Apple's success - which you can use to propel your own organisation. Reading Insanely Simple, you'll be a fly on the wall inside a conference room with Steve Jobs, and on the receiving end of his midnight phone calls. You'll understand how his obsession with Simplicity helped Apple perform better and faster.


Insanely Simple Related Books

Insanely Simple
Language: en
Pages: 246
Authors: Ken Segall
Categories: Business & Economics
Type: BOOK - Published: 2012-04-26 - Publisher: Penguin UK

DOWNLOAD EBOOK

'Simple can be harder than complex. You have to work hard to get your thinking clean to make it simple. But it's worth it in the end, because once you get there
Simplicity and Success
Language: en
Pages: 200
Authors: Bruce Elkin
Categories: Self-Help
Type: BOOK - Published: 2003 - Publisher: Trafford on Demand Pub

DOWNLOAD EBOOK

I would not give a fig for the simplicity this side of complexity, but I would give my life for the simplicity on the other side of complexity. Oliver Wendell H
Simplicity Wins
Language: en
Pages: 214
Authors: Gunter Rommel
Categories: Business & Economics
Type: BOOK - Published: 1995 - Publisher: Harvard Business Press

DOWNLOAD EBOOK

Examines the success of Germany's mid-sized business firms, which account for half of Germany's GNP, and demonstrates how the simplicity of their product ranges
Think Simple
Language: en
Pages: 260
Authors: Ken Segall
Categories: Business & Economics
Type: BOOK - Published: 2016-06-07 - Publisher: Penguin UK

DOWNLOAD EBOOK

The secrets to Apple's success and how to use them, from the Apple insider Ken Segall In Think Simple, Apple insider and New York Times bestselling author Ken S
Radical Simplicity
Language: en
Pages: 199
Authors: Ken Allen
Categories: Biography & Autobiography
Type: BOOK - Published: 2019-09-05 - Publisher: Random House

DOWNLOAD EBOOK

The key to rising to the top of your company lies in a simple message and philosophy. The ultimate inspirational story for ambitious innovators, market-disrupto