This book shows you how to use social media analytics to optimize your business performance. The tools discussed will prepare you to create and implement an eff
"This book explores the key concepts of data mining and utilizing them on online social media platforms, offering valuable insight into data mining approaches f
Social media sites are constantly evolving with huge amounts of scattered data or big data, which makes it difficult for researchers to trace the information fl
With coverage of the entire research process in social media, data collection and analysis on specific platforms, and innovative developments in the field, this
This book focuses on data and how modern business firms use social data, specifically Online Social Networks (OSNs) incorporated as part of the infrastructure f