Sustainable Tourism Marketing
Author | : Eduard Cristobal-Fransi |
Publisher | : MDPI |
Total Pages | : 204 |
Release | : 2020-04-28 |
ISBN-10 | : 9783039286829 |
ISBN-13 | : 303928682X |
Rating | : 4/5 (82X Downloads) |
Download or read book Sustainable Tourism Marketing written by Eduard Cristobal-Fransi and published by MDPI. This book was released on 2020-04-28 with total page 204 pages. Available in PDF, EPUB and Kindle. Book excerpt: In this book, we introduce the themes and approaches covered in the issue Sustainable Tourism Marketing. Its objective was to analyze the main contributions made as a result of research related to sustainable tourism–marketing management and current trends in the field. This book gathered articles about the marketing of destinations, and the marketing and communication management of companies and tourism organizations from a sustainable tourism perspective.