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Language: en
Pages: 490
Pages: 490
Type: BOOK - Published: 2021-03-12 - Publisher: Human Kinetics
"This book helps students prepare for careers in the fast-paced world of sport marketing, as well as provides a resource for practitioners looking for the lates
Language: en
Pages: 208
Pages: 208
Type: BOOK - Published: 2019-10-23 - Publisher:
With an abundance of goods and services available to consumers in the sport industry, it can be difficult for products or organisations to stand out from the co
Language: en
Pages: 560
Pages: 560
Type: BOOK - Published: 2007 - Publisher: Human Kinetics
This student text provides a foundation of theory and principles for those seeking sports management position. It provides an overview of the reasons and founda
Language: en
Pages: 202
Pages: 202
Type: BOOK - Published: 1999 - Publisher: Jones & Bartlett Learning
This edition presents cutting-edge conceptual and empirical approaches for managers to conduct relationships with consumers.
Language: en
Pages: 372
Pages: 372
Type: BOOK - Published: 1999 - Publisher: Jones & Bartlett Learning
Cases in Sport Marketing, simulates real-life scenarios for sport marketers as exhibition games in the preseason simulate the regular season for professional at
