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Targeting Senior Voters
Language: en
Pages: 264
Authors: Susan A. MacManus
Categories: Political Science
Type: BOOK - Published: 2000 - Publisher: Rowman & Littlefield

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Seniors are America's most dependable voters; they vote in all elections and contests on the ballot. But definitions of seniors are changing and so, too, must t
The Psychology of Micro-Targeted Election Campaigns
Language: en
Pages: 395
Authors: Jens Koed Madsen
Categories: Psychology
Type: BOOK - Published: 2019-09-26 - Publisher: Springer Nature

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This book examines the psychology behind micro-targeted tactics used in election campaigning and the advent of increasingly sophisticated dynamic Agent-Based Mo
Making Young Voters
Language: en
Pages: 283
Authors: John B. Holbein
Categories: Political Science
Type: BOOK - Published: 2020-02-20 - Publisher: Cambridge University Press

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The solution to youth voter turnout requires focus on helping young people follow through on their political interests and intentions.
Securing the Vote
Language: en
Pages: 181
Authors: National Academies of Sciences, Engineering, and Medicine
Categories: Political Science
Type: BOOK - Published: 2018-09-30 - Publisher: National Academies Press

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During the 2016 presidential election, America's election infrastructure was targeted by actors sponsored by the Russian government. Securing the Vote: Protecti
Routledge Handbook of Political Marketing
Language: en
Pages: 488
Authors: Jennifer Lees-Marshment
Categories: Business & Economics
Type: BOOK - Published: 2012-03-12 - Publisher: Routledge

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With the Obama campaign universally acknowledged as the most successfully marketed presidential campaign of all time, the future of political marketing is fierc