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Type: BOOK - Published: 1996-06-06 - Publisher: Oxford University Press
How did advertising come to seem natural and ordinary to magazine readers by the end of the nineteenth century? The Adman in the Parlor explores readers' intera
Language: en
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Type: BOOK - Published: 1996 - Publisher: Oxford University Press, USA
Reading the turn-of-the-century magazine, this book resituates the writing of Chopin, Cather, Howells, and numerous unknown writers in relation to commercial as
Language: en
Pages: 467
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Type: BOOK - Published: 2018-10-11 - Publisher: University of Toronto Press
The Adman’s Dilemma is a cultural biography that explores the rise and fall of the advertising man as a figure who became effectively a licensed deceiver in t
Language: en
Pages: 305
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Type: BOOK - Published: 2011-07-27 - Publisher: McClelland & Stewart
An entertaining, often surprising look at the life of the world’s most influential fictional character. He is the embodiment of charity and generosity, a crea
Language: en
Pages: 998
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Scholarly engagement with the magazine form has, in the last two decades, produced a substantial amount of valuable research. Authored by leading academic autho
