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Language: en
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The Art & Craft of PR

Authors: Sandra Stahl

Categories: Management

Type: BOOK - Published: 2018-03-20 - Publisher: Lid Publishing

Built around the idea that PR as a communications discipline has no boundaries, this book is the PR professional's manual for creating that specific type of min

Language: en
Pages: 225

Myths of PR

Authors: Rich Leigh

Categories: Business & Economics

Type: BOOK - Published: 2017-04-03 - Publisher: Kogan Page Publishers

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Myths of PR uses popular myths about the theory and practice of public relations as a vehicle for helping startup owners, brand marketers, communications practi

Language: en
Pages: 377

The Public Relations Handbook

Authors: Alison Theaker

Categories: Business & Economics

Type: BOOK - Published: 2004-08-02 - Publisher: Routledge

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In this updated edition of the successful Public Relations Handbook, a detailed introduction to the theories and practices of the public relations industry is g