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The Art of Successful Brand Collaborations
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Authors: Géraldine Michel
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Type: BOOK - Published: 2020-03-04 - Publisher: Routledge

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Brand collaborations are widely considered the art of the perfect match. This book is a guide to understanding the process of brand collaborations and explains
The Art of Successful Brand Collaborations
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"Brand collaborations are widely considered the art of the perfect match. This book is a guide to understanding the complex process of brand collaborations and
The Brains Behind Great Ad Campaigns
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Catch an inside look at the advertising creative process. Discover how teams collaborate at major agencies to create unforgettable campaigns like the Budweiser
The Artification of Luxury Fashion Brands
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Despite being vastly different both socially and economically, art and fashion are increasingly converging to collaborate in mutually advantageous ways. This bo
Influencer Marketing for Brands
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In the next few years, brands are on track to spend billions of dollars on influencer marketing. This form of marketing—currently utilized with great success