In this updated edition of the industry staple, veteran media executive Jeff Ulin relates business theory and practice across key global market segments—film,
The Business of Media presents the critical, yet careful, analysis of the rapidly changing media industry that students need in order to get behind the headline
Understanding the Business of Entertainment: The Legal and Business Essentials All Filmmakers Should Know is an indispensable guide to the business aspects of t
Written by the insider who headed sales for Lucasfilm across distribution markets and managed the release of Star Wars Episode III, this is the first book to sh
This new introductory textbook provides students with the tools they need to understand the way digital technologies have transformed the global media business