Companies are being forced to react to the growing individualization of demand. At the same time, cost management remains of paramount importance due to the com
Strategies for leveraging information technologies to improve customer relationships With E-business comes the opportunity for companies to really get to know t
Designing the Customer-Centric Organization offers todayĆ¢??s business leaders a comprehensive customer-centric organizational model that clearly shows how to p
Not all customers are created equal. Despite what the tired old adage says, the customer is not always right. Not all customers deserve your best efforts: in th
This book presents strategies that put the customer at the center of an enterprise. It elaborates on the reasons for viewing customers as assets that a firm nee