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Language: en
Pages: 450
Pages: 450
Type: BOOK - Published: 2011-03-24 - Publisher: Oxford University Press, USA
Covers traditional marketing techniques and theories alongside the latest concepts, and acknowledges the increased importance of marketing in the customer-orien
Language: en
Pages: 260
Pages: 260
Type: BOOK - Published: 2004 - Publisher: SAGE
With over 4000 entries, including key terms and concepts covering advertising, sales promotion, public relations, direct marketing, personal selling and e-marke
Language: en
Pages: 328
Pages: 328
Type: BOOK - Published: 2012-11-12 - Publisher: Routledge
The CIM Marketing Dictionary the 5th edition of the best-selling Dictionary of Marketing now contains over 3,000 terms. This greatly expanded dictionary spans t
Language: en
Pages: 296
Pages: 296
Type: BOOK - Published: 2005 - Publisher: Lulu.com
The Dictionary of Marketing has been carefully designed to give both the expert and the student/newcomer overviews and succinct presentations of the most import
Language: en
Pages: 145
Pages: 145
Type: BOOK - Published: 2013-08-31 - Publisher: Left Coast Press
From AdBusters to viral marketing, this brief dictionary of ideas and concepts contains over 100 extended, illuminating entries to bring the novice up to speed
