The overall success of an organization is dependent on how marketing is able to inform strategy and maintain an operational focus on market needs. With an array
REA’s Essentials provide quick and easy access to critical information in a variety of different fields, ranging from the most basic to the most advanced. As
This course book introduces the key aspects of marketing, including the concept and process of marketing, segmentation, targeting and positioning, the extended
Essentials of Marketing, seventh edition, provides an accessible, lively and engaging introduction to marketing. Taking a practical, tactical approach, the auth