The bestselling classic that launched 10,000 startups and new corporate ventures - The Four Steps to the Epiphany is one of the most influential and practical b
The bestselling classic that launched 10,000 startups and new corporate ventures - The Four Steps to the Epiphany is one of the most influential and practical b
Presents a framework for starting and building new businesses based on the authors' insight that "most startups fail because they didn't develop their market".
How do you develop products that people will actually use and buy? This practical guide shows you how to validate product and company ideas through customer dev
More than 100,000 entrepreneurs rely on this book. The National Science Foundation pays hundreds of startup teams each year to follow the process outlined in th