Download or read book The Game Entrepreneur written by George Konstand and published by Balboa Press. This book was released on 2014-07-03 with total page 151 pages. Available in PDF, EPUB and Kindle. Book excerpt: The rules are ... there are no rules. Aristotle Onassis An entrepreneur has to make a conscious decision to play or be played. It is the idea of consciously choosing to win or lose that nurtures the spirit of entrepreneurialism and heartens an unrelenting appetite for success. Winning is simply a matter of wanting to! Uncover the underlying constructs that work to create meaning in the world: reinvent the way you perceive fear; approach winning as a matter of perspective; know that you are in the business of selling to humans. This book is a step-by-step guide to building a brand, generating value around that brand and exchanging that value for money. The power to invent ideas is the essence of the The Game, Entrepreneur