Leaders are now recognizing that product design is the primary driver of success. They are making it their primary target in their quest for delivering customer
The Lean UX approach to interaction design is tailor-made for today’s web-driven reality. In this insightful book, leading advocate Jeff Gothelf teaches you v
As consumers, we have a greater selection of higher quality goods & services to choose from, yet our experience of obtaining & using these items is more frustra
This book gives the reader an inside look at creating a new healthcare service using practical examples and scenarios one would face if doing it themselves. Thi