Related Books

The Librarian's Nitty-Gritty Guide to Content Marketing
Language: en
Pages: 124
Authors: Laura Solomon
Categories: Language Arts & Disciplines
Type: BOOK - Published: 2016-06-10 - Publisher: American Library Association

DOWNLOAD EBOOK

What is content marketing? Simply put, it's the most effective way to increase your value to customers. When you deliver content that library users find useful
The Librarian's Nitty-Gritty Guide to Social Media
Language: en
Pages: 226
Authors: Laura Solomon
Categories: Computers
Type: BOOK - Published: 2013 - Publisher: American Library Association

DOWNLOAD EBOOK

The vast array of social media options present a challenge: it’s tough to keep current, let alone formulate a plan for using these tools effectively. Solomon,
The Librarian's Nitty-Gritty Guide to Content Marketing
Language: en
Pages: 129
Authors: Laura Solomon
Categories: Language Arts & Disciplines
Type: BOOK - Published: 2016-04-11 - Publisher: American Library Association

DOWNLOAD EBOOK

What is content marketing? Simply put, it's the most effective way to increase your value to customers. When you deliver content that library users find useful
Doing Social Media So It Matters
Language: en
Pages: 81
Authors: Laura Solomon
Categories: Computers
Type: BOOK - Published: 2011 - Publisher: American Library Association

DOWNLOAD EBOOK

Provides context to the social media phenomenon and offers practical advice on how libraries can choose, use, and monitor these tools effectively, whilst identi
Marketing Today's Academic Library
Language: en
Pages: 193
Authors: Brian Mathews
Categories: Business & Economics
Type: BOOK - Published: 2009 - Publisher: American Library Association

DOWNLOAD EBOOK

In Marketing Today’s Academic Library, Brian Mathews uses his vast experience to speak directly to the academic library practitioner about matching services w