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Type: BOOK - Published: 2016-09-19 - Publisher: Bloomsbury Publishing USA
The era of "big data" has revolutionized many industries—including advertising. This is a valuable resource that supplies current, authoritative, and inspirin
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Type: BOOK - Published: 2016-09-01 - Publisher: OR Books
From Facebook to Talking Points Memo to the New York Times, often what looks like fact-based journalism is not. It’s advertising. Not only are ads indistingui
Language: en
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Pages: 288
Type: BOOK - Published: 2013-10-07 - Publisher: John Wiley & Sons
The world has changed. Everyone keeps reminding marketers and advertisers about the never ending and accelerating forces of technology disruption, consumer chan
Language: en
Pages: 532
Pages: 532
Type: BOOK - Published: 2012-01-10 - Publisher: Yale University Press
The Internet is often hyped as a means to enhanced consumer power: a hypercustomized media world where individuals exercise unprecedented control over what they
Language: en
Pages: 386
Pages: 386
Type: BOOK - Published: 2019-06-04 - Publisher: Penguin
An intimate and profound reckoning with the changes buffeting the $2 trillion global advertising and marketing business from the perspective of its most powerfu
