The Origin of Brands
Author | : Al Ries |
Publisher | : Walter de Gruyter |
Total Pages | : 334 |
Release | : 2004-05-11 |
ISBN-10 | : 0060570148 |
ISBN-13 | : 9780060570149 |
Rating | : 4/5 (149 Downloads) |
Book Synopsis The Origin of Brands by : Al Ries
Download or read book The Origin of Brands written by Al Ries and published by Walter de Gruyter. This book was released on 2004-05-11 with total page 334 pages. Available in PDF, EPUB and Kindle. Book excerpt: The bestselling authors of "The Fall of Advertising and the Rise of PR" return with a revealing look at the process of brand building.