Download or read book The PDMA ToolBook 2 for New Product Development written by Paul Belliveau and published by Wiley. This book was released on 2004-10-05 with total page 576 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book covers all aspects of product development, from the creation of the concept through development and design to the final production, marketing, and service. The contributors are members of the Product Development and Management Association (PDMA) and come from such firms as 3M, KPMG Peat Marwick, AT&T, Ingersoll-Rand, and Oscar Mayer. The perfect follow-up to the successful handbook by the same organization.