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The Persuadable Voter
Language: en
Pages: 268
Authors: D. Sunshine Hillygus
Categories: Political Science
Type: BOOK - Published: 2014-04-24 - Publisher: Princeton University Press

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The use of wedge issues such as abortion, gay marriage, and immigration has become standard political strategy in contemporary presidential campaigns. Why do ca
The Persuadable Voter
Language: en
Pages: 270
Authors: D. Sunshine Hillygus
Categories:
Type: BOOK - Published: 2009 - Publisher:

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The use of wedge issues such as abortion, gay marriage, and immigration has become standard political strategy in contemporary presidential campaigns. Why do ca
Hacking the Electorate
Language: en
Pages: 273
Authors: Eitan Hersh
Categories: Political Science
Type: BOOK - Published: 2015-06-09 - Publisher: Cambridge University Press

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Hacking the Electorate focuses on the consequences of campaigns using microtargeting databases to mobilize voters in elections. Eitan Hersh shows that most of w
Making Young Voters
Language: en
Pages: 283
Authors: John B. Holbein
Categories: Political Science
Type: BOOK - Published: 2020-02-20 - Publisher: Cambridge University Press

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The solution to youth voter turnout requires focus on helping young people follow through on their political interests and intentions.
Bases Loaded
Language: en
Pages: 143
Authors: Costas Panagopoulos
Categories: Political Science
Type: BOOK - Published: 2020-10-14 - Publisher: Oxford University Press

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Presidential campaigns in recent years have shifted their strategy to focus increasingly on base partisans, a shift that has had significant consequences for de