This chapter traces the history of mega-sporting events, with a focus on the Summer and Winter Olympic Games, and examines how potential host countries have rea
The sports sector, apart from being of economic significance in itself, is clearly one that many citizens share a great interest in. It is not mere results, but
For decades, amateurism defined the ideals undergirding the Olympic movement. No more. Today's Games present athletes who enjoy open corporate sponsorship and u