The SAGE Handbook of Marketing Ethics

The SAGE Handbook of Marketing Ethics
Author :
Publisher : SAGE
Total Pages : 576
Release :
ISBN-10 : 9781529736786
ISBN-13 : 1529736781
Rating : 4/5 (781 Downloads)

Book Synopsis The SAGE Handbook of Marketing Ethics by : Lynne Eagle

Download or read book The SAGE Handbook of Marketing Ethics written by Lynne Eagle and published by SAGE. This book was released on 2020-10-05 with total page 576 pages. Available in PDF, EPUB and Kindle. Book excerpt: This new handbook brings together a rich and diverse body of scholarly research, with chapters on all major topics relevant to the field of marketing ethics, whilst also outlining future research directions.


The SAGE Handbook of Marketing Ethics Related Books

The SAGE Handbook of Marketing Ethics
Language: en
Pages: 576
Authors: Lynne Eagle
Categories: Business & Economics
Type: BOOK - Published: 2020-10-05 - Publisher: SAGE

DOWNLOAD EBOOK

This new handbook brings together a rich and diverse body of scholarly research, with chapters on all major topics relevant to the field of marketing ethics, wh
SAGE Brief Guide to Marketing Ethics
Language: en
Pages: 233
Authors: Sage Publications
Categories: Business & Economics
Type: BOOK - Published: 2012 - Publisher: SAGE

DOWNLOAD EBOOK

With key terms and concepts related to marketing ethics presented in a short, easy-to-use format, this guide is an essential companion for marketing courses or
The SAGE Handbook of Social Media Marketing
Language: en
Pages: 425
Authors: Annmarie Hanlon
Categories: Business & Economics
Type: BOOK - Published: 2022-06-16 - Publisher: SAGE

DOWNLOAD EBOOK

Social media marketing has become indispensable for marketers who utilize social media to achieve marketing objectives ranging from customer care to advertising
The SAGE Handbook of Social Marketing
Language: en
Pages: 470
Authors: Gerard Hastings
Categories: Business & Economics
Type: BOOK - Published: 2011-11-15 - Publisher: SAGE

DOWNLOAD EBOOK

For the first time, this benchmark handbook brings together a systematic framework and state-of-the-art thinking to provide complete coverage of the social mark
The SAGE Handbook of Marketing Ethics
Language: en
Pages: 975
Authors: Lynne Eagle
Categories: Business & Economics
Type: BOOK - Published: 2020-10-05 - Publisher: SAGE

DOWNLOAD EBOOK

The SAGE Handbook of Marketing Ethics draws together an exhaustive overview of research into marketing’s many ethical conundrums, while also promoting more op