The SAGE Handbook of Marketing Ethics
Author | : Lynne Eagle |
Publisher | : SAGE |
Total Pages | : 576 |
Release | : 2020-10-05 |
ISBN-10 | : 9781529736786 |
ISBN-13 | : 1529736781 |
Rating | : 4/5 (781 Downloads) |
Book Synopsis The SAGE Handbook of Marketing Ethics by : Lynne Eagle
Download or read book The SAGE Handbook of Marketing Ethics written by Lynne Eagle and published by SAGE. This book was released on 2020-10-05 with total page 576 pages. Available in PDF, EPUB and Kindle. Book excerpt: This new handbook brings together a rich and diverse body of scholarly research, with chapters on all major topics relevant to the field of marketing ethics, whilst also outlining future research directions.