This edition offers: 1. Five new chapter opening cases: Blue-Ray vs. HD-DVD: a standards battle in high definition video; From PDA's to smartphones: the evoluti
This text has been written for a course in technology and innovation. It covers contemporary research by using a combination of text, readings, and cases. Based
The management of technological innovation (MTI) is one of the most important challenges facing businesses today. Innovation has become the fundamental driver o
Managing Innovation: New Technology, New Products, and New Services in a Global Economy, 2nd Edition is devoted to providing a better understanding and better m
This timely handbook represents the latest thinking in the field of technology and innovation management, with an up-to-date overview of the key developments in