This is a business and marketing book geared toward helping organizations develop a superior buyer persona (customer avatars). The problem with most buyer perso
This is a business and marketing book geared toward helping organizations develop a superior buyer persona (customer avatars). The problem with most buyer perso
Named one of Fortune Magazine’s “5 Best Business Books” in 2015 See your offering through the buyer's eyes for more effective marketing Buyer Personas is
Data-driven personas are a significant advancement in the fields of human-centered informatics and human-computer interaction. Data-driven personas enhance user
Globalization and social media have made the world smaller, more connected and infinitely more competitive. The world has changed. Have you? If you don't have t