Developments in trade marks law have called into question a variety of basic features, as well as bolder extensions, of legal protection. Other disciplines can
Trade Marks, Brands and Competitiveness brings together scholars from a variety of disciplines to provide a critical account of the contribution of branding to
This book examines trademarks and brands, and their historical role in national competitive and comparative advantage and in overall economic growth. The contri
Registered trademarks provide online security for valuable intangible brand assets. A registered trademark stakes out your exclusive rights for the goods and se