Download or read book Web Site Measurement Hacks written by Eric T. Peterson and published by "O'Reilly Media, Inc.". This book was released on 2005-08-19 with total page 430 pages. Available in PDF, EPUB and Kindle. Book excerpt: Helps organizations and individual operators in making the most of their Web investment by providing tools, techniques, and strategies for measuring their site's overall effectiveness. Providing the definitions of commonly-used terms, this book teaches how to gather crucial marketing data, how to drive potential customers to action, and more.