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Type: BOOK - Published: 2019-06-15 - Publisher: Rowman & Littlefield
This definitive book offers the first focused guide for developing personal wine-selling skills. The authors’ approach is based on a clear understanding of th
Language: en
Pages: 378
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Type: BOOK - Published: 2008 - Publisher: Routledge
This is a practical guide to the specific issues that affect the marketing of wine at an international level. The author covers theory and the results of resear
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Type: BOOK - Published: 2024-04-02 - Publisher: Rowman & Littlefield
This expanded second edition includes new technologies and market changes post-COVID, this comprehensive book covers every element of consultative wine sales, f
Language: en
Pages: 0
Pages: 0
Type: BOOK - Published: 2011 - Publisher:
How can a small winery possibly compete with the marketing ware chests of massive wine companies? How can it hope to capture the over-stimulated mindshare of th
Language: en
Pages: 303
Pages: 303
Type: BOOK - Published: 2013-11-09 - Publisher: Springer Science & Business Media
This book reflects the work of wine marketing experts as expressed in their presentations to the annual three-week Wine Marketing Short Course at the University
