This second edition of a classic reference work, written by some of the most eminent academics in the field, contains over 30 per cent more entries on entrepren
Serving as a general, nontechnical resource for students and academics, these volumes provide an understanding of the development of business as practiced aroun
With over 300 entries from hundreds of global experts, this is one of the premier marketing reference resources available worldwide. The 6-volume WIEM provides
"Volume 1: This volume is the culmination of many discussions among the editors over the years, especially at the Sustainability, Ethics and Entrepreneurship (S
New venture management requires all the skills obtained within the typical MBA program, and then some. While those entering traditional management positions wit