Download or read book A study on Consumer Behaviour towards Dairy and Softdrink Beverages with Special Reference to chittoor district written by Dr. P. Lokesh Muni Kumar and published by Laxmi Book Publication. This book was released on 2023-11-25 with total page 383 pages. Available in PDF, EPUB and Kindle. Book excerpt: Consumer Behavior towards Dairy and Soft Drink Beverages India is now known as the "Oyster" of the global dairy and soft drink beverage industries. It provides a plethora of options for companies throughout the world who want to cash in on one of the world's largest and fastest-growing marketplaces for milk and soft drinks. The Indian dairy and soft drink beverage business is constantly expanding, attempting to keep up with the world's rapid advancement. The dairy industry and soft drink beverages are major in India. The dairy industry is a good complement to agriculture and can help vegetarians acquire more protein in their diet. The dairy industry has grown in importance as a source of rural employment and revenue in recent decades.