Advanced Introduction to Service Innovation

Advanced Introduction to Service Innovation
Author :
Publisher : Edward Elgar Publishing
Total Pages : 199
Release :
ISBN-10 : 9781803925202
ISBN-13 : 1803925205
Rating : 4/5 (205 Downloads)

Book Synopsis Advanced Introduction to Service Innovation by : Faïz Gallouj

Download or read book Advanced Introduction to Service Innovation written by Faïz Gallouj and published by Edward Elgar Publishing. This book was released on 2023-10-06 with total page 199 pages. Available in PDF, EPUB and Kindle. Book excerpt: This Advanced Introduction to Service Innovation explores a key driver of the service economy, addressing in particular the definition and conceptualization of innovation in services, and its measurements using both traditional and new measures. The authors address pertinent questions such as: What is innovation in services and how is it conceptualized? How is it measured? How is it organized and managed within both service and non-service firms?


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