Advertising Account Planning

Advertising Account Planning
Author :
Publisher : Routledge
Total Pages : 263
Release :
ISBN-10 : 9781317507437
ISBN-13 : 1317507436
Rating : 4/5 (436 Downloads)

Book Synopsis Advertising Account Planning by : Larry Kelley

Download or read book Advertising Account Planning written by Larry Kelley and published by Routledge. This book was released on 2015-02-11 with total page 263 pages. Available in PDF, EPUB and Kindle. Book excerpt: Concise yet comprehensive, this practical guide covers the critical role of the account planner in advertising. The new edition of Advertising Account Planning features several new topics as well as deeper content in existing areas based on feedback from students, instructors and practitioners.


Advertising Account Planning Related Books

Advertising Account Planning
Language: en
Pages: 263
Authors: Larry Kelley
Categories: Business & Economics
Type: BOOK - Published: 2015-02-11 - Publisher: Routledge

DOWNLOAD EBOOK

Concise yet comprehensive, this practical guide covers the critical role of the account planner in advertising. The new edition of Advertising Account Planning
Advertising Account Planning
Language: en
Pages: 157
Authors: Carol J. Pardun
Categories: Language Arts & Disciplines
Type: BOOK - Published: 2019-06-05 - Publisher: Rowman & Littlefield

DOWNLOAD EBOOK

Although there are numerous advertising texts available to the advertising student today, few focus solely on account planning and even fewer view the digital l
Truth, Lies, and Advertising
Language: en
Pages: 330
Authors: Jon Steel
Categories: Business & Economics
Type: BOOK - Published: 1998-03-13 - Publisher: John Wiley & Sons

DOWNLOAD EBOOK

Account planning is a discipline that combines aspects of four traditionally separate areas of advertising and marketing. This text aims to demonstrate how to u
The Practical Pocket Guide to Account Planning
Language: en
Pages: 0
Authors: Chris Kocek
Categories: Advertising
Type: BOOK - Published: 2013 - Publisher:

DOWNLOAD EBOOK

The Practical Pocket Guide to Account Planning provides a straightforward, no nonsense approach to understanding what Account Planners do on a daily basis and h
Advertising Account Planning
Language: en
Pages: 225
Authors: D. W. Jugenheimer
Categories: Business & Economics
Type: BOOK - Published: 2014-12-18 - Publisher: Routledge

DOWNLOAD EBOOK

Concise yet comprehensive, this practical, campaign-oriented guide follows the logical progression