Analyzing and Reporting Focus Group Results
Author | : David L. Morgan |
Publisher | : SAGE |
Total Pages | : 164 |
Release | : 1998 |
ISBN-10 | : 0761908161 |
ISBN-13 | : 9780761908166 |
Rating | : 4/5 (166 Downloads) |
Book Synopsis Analyzing and Reporting Focus Group Results by : David L. Morgan
Download or read book Analyzing and Reporting Focus Group Results written by David L. Morgan and published by SAGE. This book was released on 1998 with total page 164 pages. Available in PDF, EPUB and Kindle. Book excerpt: This final volume of the Focus Group Kit offers an overview of important principles guiding focus group research, a systematic and verifiable analysis strategy, and multiple approaches and strategies for analysis.