Download or read book Assessing China's Soft Power in Asia written by Michael R. Lwin and published by . This book was released on 2012 with total page 46 pages. Available in PDF, EPUB and Kindle. Book excerpt: The identification of the Twenty-First Century as the Pacific Century and the Rise of China signal a transformation in the international order that political leaders and strategists around the globe seek to understand. Most assessments of the strategic factors behind this transformation in Asia tend to focus on the more traditional quantifiable measures of power, such as military and economic power. The concept of soft power, as originated by Joseph Nye, posits an alternative, non-coercive form of power based on attraction rather than force or payment. This paper will review existing assessments and specific case studies of China's soft power in Australia, South Korea, Bangladesh, and Burma in order to evaluate the effectiveness of Chinese soft power and derive strategic recommendations for the U.S.