Download or read book Basic Marketing Management written by Douglas J. Dalrymple and published by . This book was released on 1995-02-10 with total page 484 pages. Available in PDF, EPUB and Kindle. Book excerpt: Focuses on all aspects of planning, coordinating and executing marketing strategy. Includes the main concepts and terms associated with marketing management. Contains new chapters on competitive analysis, sales promotion, direct marketing and an increased emphasis on international trade and foreign marketing strategies.